Credit Union Update

The Florist Federal Credit Union announces Cisco Malpartida Smith as its New President & CEO

Roswell, New Mexico – December 21, 2016 – After a national search, The Florist Federal Credit Union is proud to announce the hiring of the organization’s new President/CEO, Cisco Malpartida Smith.  “Cisco’s outstanding background, passion for the credit union mission, and shared vision for our members make him a great fit for our organization,” said Doug Liedtke, Chairman of the Board. “We are extremely pleased to have him join The Florist Federal Credit Union and his leadership in serving the U.S. Floral industry nationwide.  Cisco embodies the credit union philosophy of people helping people. His demonstrated commitment to the credit union movement and community service align very well with The Florist’s FCU vision, culture and values.”  Additionally, Liedtke reflected, “The Board of Directors wishes to express their appreciation and thanks to retiring CEO Kenn Bell for his years of service to the credit union and our members.  We wish him our best as he returns to family in the Northwest!”

“I am honored and excited to be assuming the role as President/CEO at The Florist Federal Credit Union,” said Malpartida Smith.  “The credit union has endured for decades through some of the most challenging regulatory and economic times.  The credit union is in a great place to begin the next chapter in its journey at becoming the preferred financial institution of choice for its members and potential members.  I am looking forward to leading the credit union and fulfilling on our mission.”

Malpartida Smith most recently served as Vice President of Products and Strategy for GTE Financial (GTE Federal Credit Union, Tampa, FL), prior to that Malpartida Smith worked for BECU (Boeing Employees’ Credit Union, Tukwila, WA) in various management roles within Product’s, Community Relations and Marketing.  Malpartida Smith’s credit union career spans a broad set of positions in strategy, marketing, lending, business development, product development, branch operations, political advocacy and community relations with notable credit unions.  His credit union experience was launched in Seattle, WA, where he worked to start a new credit union startup for his University community.  Malpartida Smith serves on the board of directors and chair of the development committee for Hillsborough Community College Foundation



RE:          The recent decision of Great Britain to leave the EU is creating uncertainty in the financial markets. 

There is no doubt that the recent economic turmoil can create uncertainty regarding the safety of your money.  Credit unions make safety and soundness their top priority.  Here are some answers to questions you might have:

Q:  Is my money safe in the credit union
A: Yes. Credit Union members have the assurance of knowing that their deposits are federally insured up to $250,000 by the National Credit Union Administration, and that their Individual Retirement Accounts are federally insured up to an additional $250,000 per member. No credit union member has ever lost a penny in an insured account.

Q:  How is the credit union prepared to handle any future economic ups and downs?
A:  Your credit union does not issue stock and is not traded on Wall Street exchanges. Your credit union is 100% local and is actually owned by its members. We have years of experience and are examined regularly by the National Credit Union Administration to assure compliance with all laws and regulations. We take pride in being a strong, local financial institution and are ready to meet economic challenges, both now and in the future. Most credit unions have high reserves.  The Florist FCU has net worth / reserves twice what is considered good.

Q:  What safeguards are in place to keep the credit union industry strong?
A:  Credit unions across the country contribute proportionately to a federal insurance fund, called the National Credit Union Share Insurance Fund (NCUSIF). It is the credit union version of the banking industry’s Federal Deposit Insurance Corporation (FDIC). Like the FDIC guarantee for bank deposits, the NCUSIF insures credit union members’ savings up to $250,000, with additional coverage up to $250,000 for IRAs. 

Taxpayer dollars have never been used to create or replenish the credit union insurance fund. History has shown that the NCUSIF has provided the financial guarantee backed by the U.S. government to maintain a healthy credit union industry and to insure members’ savings

Q:  Why is it better to do business with a local financial institution?

A:  Your credit union knows your community and works hard to keep it strong. A local board of directors and management team make decisions that are best for our community, not Wall Street. Local credit unions invest their deposits right here in our community. This means that local deposits create local loans and loans create jobs and help our economy. Doing business with people you know and trust is always a good decision. Working together we create a way to serve our members and grow our community.

 Kenn Bell, Manager
404 N Kentucky  PO Box 2202
Roswell NM 88202-2202
575-622-0560 voice 575-627-6530 fax

($50 gift certificate for every vehicle refinanced here from another institution. Must be a completed transaction)


We now have mobile banking for our members.  Mobile banking will allow you to review your accounts and transactions in real time.  If you are buying groceries, and you need to confirm you have sufficient funds for your debit card, open the app and check your balance.  Move funds as needed…..its real time!


  *  You must be set up for Online Access  If you are not, contact us at 57five-62two-0560.

  *  Log into your Online Access account at  Choose Account  Services and click Mobile Banking.

  *  Create a “secret” word.  This will be a word you will need when using the app.

  *  Log out and find your smart phone.

  *  Go to Play Store for Android, or App Store for Iphone.  Search in the search bar usually at the top.

  *  Search for the app by entering this exactly as it appears:  the florist fcu

  *  Choose the app and download/install.  You may need to restart your phone.

  *  Open the app, choose Mobile Access, and enter your ID (same as Online Access), PIN= Password (same as Online Access), and then type your secret word.  You should see    your accounts.

Note:  Our mobile app is for your primary account only.  It won’t show Cross Linked Accounts.

The app also offers a link to Shared Branching.  To see if there is a Shared Branch locally, enter the name of the city or the zip.  7-Eleven sites will not provide shared branching.  Use Shared Branching for deposits, withdrawals, or to make loan payments.  For VISA payments, enroll in Easy Pay online at (cut and paste into your browser as needed) 

 Questions?  Call us anytime.  575-622-0560.  We can help you get set up with Online Access and help finding the app.


 shared branching Spring 2015

SHARED BRANCHING.  Shared Branching is a network of over 5300 credit union offices nationwide where you can conduct your credit union business as if you were in our main office.  Need to make a loan payment?  Withdraw cash?  Make a deposit?  Or transfer funds between accounts?  That's what Shared Branching means.  We now have offices nationwide to serve.  You will need full identification, including your account number.  To find a shared branching near you, click on the following link

small shared branching link



visa card

  Featured product: 


 The Credit Union is offering credit cards as an alternative to high bank VISA© and MASTERCARD© rates. You need to compare not just the rate, but the fees, charges, grace periods, etc.  Most cards raise your interest rate if you are 1 DAY LATE. We don't operate that way.  Come see us.  We want your business. And remember, The Florist FCU has one of the lowest fee ratios in the business.

SPECIAL TRANSFER FORM                                  VISA APPLICATION FORM






2.9%  Looking for that new car smell?  Nothing smells better than the actual thing.  And now, we've made it even better with a super low rate.  We can finance up to 100% of the invoice, for a maximum term of 72 months.  Example: $20,000 financing  2.9% / 72 months = $302.98. Call us today.  This great rate is good through June 2016 only.  So act now.  (On Approved Credit Only. Other great rates may apply)


 NEWSLETTERS: January 1, 2015   July 2014   April 2014     APRIL 2013 Quarterly    APRIL 2013 E-newsletter  JULY 2013 Quarterly  July 2013 E = Stop CU Taxation   December 2013



The new sprout accounts are up and running.  The account opening requires a minimum of only $5.00! And through the end of 2015, the Credit Union will contribute the opening minimum deposit. So there's no cost to you to open the account. Such a deal!!

We encourage parents to open this special account for their children.  It’s a great way to teach them about saving, and to begin the much needed steps toward learning how to manage their money.  You can access the membership card from our web site at  Choose the applications tab.  Choose the membership applications link.  The form is the same for adults as it is for the Sprout account.  The child’s name will be entered first.  The parent will be a joint owner.  Mail, fax, or scan email to together with a copy of the joint owner’s driver’s license.

Consider setting up a direct deposit each month, each week, for as little as $5.00 per transfer, fee free to help your son or daughter build their account.  They can access it on-line to see how their savings is growing.  Call is to find out how easy it is. 


Sneaky Bank Fees!!

Bank fees are up. The reason is simple: Yields for bank investments and loans are at the lowest level in years.  In order to compete, some banks and credit unions are offering loans below the normal 3% spread.  The ultimate result is that certain expenses have to be eliminated and / or income has to be found elsewhere.  Usually, a bank will do both.  We’ve seen hundreds of thousands of jobs lost in the financial sector.  In addition, banks have put charges where no charges have been before.  So look at your bank statement.  Read it careful.  

10 SNEAKY BANK FEES LINK  (especially #9)

Concerned about fees?  Compare our fees to any other bank or credit unions. I think you will agree that we are the best place to have your accounts.


Credit Unions are owned and operated by their members, not stockholders.  Any residual income, after expenses, is retained in the credit union to 1) make it stronger by setting aside reserves, and 2) to give back to the membership by providing higher deposit rates and lower loan rates.  A Credit Union is where people of commonality have an opportunity to pool their money in such a way that they become the mission of the Credit Union; to improve the financial wellbeing of its members and the community it serves. Any and all credit unions have been formed to serve that way.  The Florist FCU has been formed to serve the florist industry.  Doesn’t it make sense that you should bank with us?